What is true marketing? And why is it so effective?
True marketing is a marketing approach that focuses on creating emotional connections with your audience through storytelling, visuals, and experiences. True marketing is not about selling products, but about selling feelings, communities, and dreams. True marketing is not about running ads, but about creating content that sparks emotions, inspires dreams, and builds communities.
True marketing is effective because it taps into the human psychology of emotions, values, and identity. People are more likely to buy from brands that they trust, like, and relate to. People are more likely to remember and share stories that move them, touch them, and make them feel something. People are more likely to join and stay loyal to communities that share their passions, interests, and aspirations.
True marketing is the opposite of generic, boring, and meaningless marketing that floods the social media platforms today. Generic marketing relies on promotional contents, infographics, and offers that do not make your audience feel anything. Generic marketing wastes your money, time, and opportunities to impact your audience. Generic marketing does not create brand awareness, customer loyalty, or word-of-mouth referrals.
True marketing is the way to stand out from the crowd, attract and retain your ideal customers, and grow your brand and business.
In this blog post, we will show you some examples of true marketing and how you can apply it to your own brand and business.
Examples of True Marketing
Let’s take a look at some examples of true marketing from some of the most successful and famous brands in the world.
Red Bull: Red Bull is a brand that sells energy drinks, but they do not market their product as a beverage. Instead, they market their product as a lifestyle, a culture, and a passion. Red Bull creates content that showcases extreme sports, adventure, and creativity. Red Bull sponsors events, athletes, and artists that embody their brand values and vision. Red Bull tells stories that inspire, thrill, and entertain their audience. Red Bull makes their audience feel alive, adventurous, and empowered.
Nike: Nike is a brand that sells sports apparel and equipment, but they do not market their product as a commodity. Instead, they market their product as a symbol, a statement, and a challenge. Nike creates content that showcases sports, fitness, and performance. Nike features celebrities, influencers, and everyday people that represent their brand motto: Just Do It. Nike tells stories that motivate, encourage, and challenge their audience. Nike makes their audience feel confident, determined, and unstoppable.
Lumiere Studios: Lumiere Studios is a brand that offers marketing and content creation services, but they do not market their product as a service. Instead, they market their product as a solution, a transformation, and a dream. Lumiere Studios creates content that showcases their unique product photography, visual storytelling, and true marketing skills. Lumiere Studios works with clients and partners that share their brand mission and vision. Lumiere Studios tells stories that captivate, educate, and convert their audience. Lumiere Studios makes their audience feel something.
How to Apply True Marketing to Your Brand and Business
Now that you have seen some examples of true marketing, you may be wondering how you can apply it to your own brand and business. Here are some steps that you can follow to create your own true marketing strategy.
Step 1: Define your brand identity. The first step in true marketing is to define your brand identity. Your brand identity is the core of your brand and business. It includes your brand name, logo, slogan, values, vision, mission, personality, and voice. Your brand identity should reflect who you are, what you do, why you do it, and how you do it differently from others. Your brand identity should also resonate with your target audience, their needs, wants, and desires.
Step 2: Create your brand story. The second step in true marketing is to create your brand story. Your brand story is the narrative of your brand and business. It includes your brand history, purpose, goals, challenges, achievements, and future plans. Your brand story should be authentic, compelling, and memorable. Your brand story should also connect with your audience, their emotions, values, and identity.
Step 3: Choose your brand channels. The third step in true marketing is to choose your brand channels. Your brand channels are the platforms and mediums that you use to communicate your brand and business. They include your website, blog, social media, email, video, podcast, and more. Your brand channels should be relevant, consistent, and engaging. Your brand channels should also reach your audience, their preferences, and behaviors.
Step 4: Create your brand content. The fourth step in true marketing is to create your brand content. Your brand content is the material that you produce and share to promote your brand and business. It includes your product photography, visual storytelling, blog posts, videos, podcasts, and more. Your brand content should be valuable, informative, and entertaining. Your brand content should also spark emotions, inspire dreams, and build communities.
Step 5: Measure your brand impact. The fifth step in true marketing is to measure your brand impact. Your brand impact is the result and effect of your brand and business. It includes your brand awareness, customer loyalty, word-of-mouth referrals, sales, and profits. Your brand impact should be positive, significant, and sustainable. Your brand impact should also align with your brand goals, objectives, and KPIs.
Conclusion
True marketing is a marketing approach that focuses on creating emotional connections with your audience through storytelling, visuals, and experiences. True marketing is effective because it taps into the human psychology of emotions, values, and identity. True marketing is the way to stand out from the crowd, attract and retain your ideal customers, and grow your brand and business.
At Lumiere Studios, we are experts in true marketing. We help you create content that sparks emotions, inspires dreams, and builds communities. We don’t rely on generic ads or boring infographics, but on captivating visuals and powerful narratives that make your brand stand out. We use advanced targeting and CRM tools to reach the right people at the right time, and we measure the impact of our work through program-level evaluation. We are not just a marketing agency; we are a storytelling agency. And we are here to make your audience feel something.
If you want to learn more about true marketing and how we can help you apply it to your own brand and business, contact us today. We offer high-quality and affordable services for any occasion. 🙌
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